What happens when 250 international employees of a successful, global company come together with BMI Lab? Business model innovation on a grand level.
In April, BMI Lab was invited to play a key role in the Rehau Summit 2017 in Berlin. The German multinational polymer company participated in a two-day workshop run by the entire BMI Lab team. The goal was to inspire and equip Rehau's top employees with the tools and know-how needed to dream up and implement new business models.
Watch here the keynote presentation by BMI Lab CEO, Georg von der Ropp.